According to many research studies, it has been found that a single disappointed client will tell 10-15 other customers about their experience with the organization which can result in attrition to already established businesses.
Customer satisfaction assessment is the primary tool for keeping the tab on client feedback regarding the product and services. Also, it provides key inputs for improving client relationship management practices across business segments and sub-segments thereby builds long-lasting brand loyalty among clients. From a management fad, customer satisfaction measurement has changed into an effective tool for transforming a supplier-customer connection and driving continuous enhancement in the customer interface business processes. In short, customer satisfaction measurement needs an approach that is objective and scientific both.
MIC has a differentiated model which indexes Purchase and Use Satisfaction separately and also assesses relationship depth. Virtually every market leader uses MIC Customer Satisfaction Services to assist their customer retention and loyalty.