In a cluttered market, MIC stands out because of the commitment to Ethics and a robust process riguor to ensure high fidelity in market or social research.
MIC handles qualitative research as well as quantitative.
We have done the worlds largest pax survey of 1 Lakh passengers !!
We have also linked Innovation with R&D for the GOI.
MIC is different and we take great pride in that
A global automobile maker wished to benchmark its customer experience at pre-sales, sales, and post-sales services touch points at its showrooms with respect to industry peers, in order to revamp its customer acquisition and retention strategy. MIC conducted the mystery shopping at the clients and competitions showrooms across 8 major cities of India to bring to the fore the gaps in the customer engagement processes and overall service delivery of the client dealerships. The inputs were used to rework the dealer-customer interfaces and develop mechanism for the improved service delivery.
